Privacy Policy
Last updated: 10-11-2026
Mendale (“we”, “us”, “our”) operates this store and website, including all related information, content and services (the “Services”). Mendale is a trade name of Pure Nordic Wear, which is the data controller for your personal information. This Privacy Policy describes how we collect, use and disclose your personal information when you visit or make a purchase through the Services.
Personal information we collect or process
- Contact details – name, address, phone number and email.
- Financial information – payment confirmation and transaction details (we do not store full card numbers).
- Account information – username, password and preferences.
- Transaction information – items you view, add to your bag, purchase or return.
- Communications – information you send us when you contact customer support.
- Device and usage information – IP address, browser, device type and how you use our website.
Personal information sources
We collect information directly from you, automatically when you use our website (through cookies and similar technologies), and from service providers and partners that help us run our store, such as Shopify, our payment providers, our fulfilment partners and our shipping carriers.
Cookies and tracking technologies
We use cookies and similar technologies to make our website work, remember your preferences, analyse traffic and show relevant advertising. These include:
- Strictly necessary cookies – needed for the shopping bag, checkout and security (Shopify).
- Analytics cookies – such as Google Analytics, to understand how visitors use our website.
- Advertising cookies – such as Google Ads and the Meta (Facebook and Instagram) Pixel, to measure our ads and show relevant advertising.
Non-essential cookies are only placed with your consent. You can change your choice at any time via the cookie banner or your browser settings.
How we use your personal information
- To provide our Services: process payments, fulfil and ship orders, manage your account and handle returns.
- To communicate with you and provide customer support.
- For marketing and advertising, such as newsletters you have subscribed to and personalised ads.
- For security and fraud prevention.
- To comply with legal obligations.
How we disclose personal information
We share personal information with service providers who perform services on our behalf (such as Shopify, payment processors, fulfilment partners, shipping carriers, IT and analytics providers), with marketing partners (such as Google and Meta) where you have consented, when required by law, or in connection with a business transaction such as a merger.
Relationship with Shopify
Our store is hosted by Shopify, which collects and processes personal information about your use of the Services in order to provide and improve them. More information is available in the Shopify Consumer Privacy Policy.
Third-party websites and links
Our website may contain links to third-party websites. We are not responsible for their privacy practices; please review their policies.
Children’s data
Our Services are not intended for children. If you believe a child has provided us with personal information, please contact us and we will delete it.
Security and retention of your information
We take appropriate measures to protect your personal information, but no method of transmission or storage is completely secure. We keep your information as long as needed to provide our Services, comply with legal obligations and resolve disputes.
Your rights and choices
Depending on where you live, you have the right to access, correct, delete or port your personal information, to object to or restrict processing, and to withdraw consent. You can unsubscribe from marketing emails at any time via the link in our emails. Residents of the UK and EEA have these rights under the UK GDPR and EU GDPR. To exercise your rights, contact us using the details below.
Complaints
If you have a complaint about how we process your personal information, please contact us first. You also have the right to lodge a complaint with your local data protection authority, such as the Information Commissioner’s Office (ICO) in the UK or the Autoriteit Persoonsgegevens in the Netherlands.
International transfers
Your personal information may be transferred to and processed in countries outside the UK and EEA, for example by our international fulfilment centre. In that case we rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “last updated” date.
Contact
If you have any questions about this Privacy Policy, please contact us using the details below:
Store name: Mendale
Company name: Pure Nordic Wear
Company address: Janssensstraat 90, Aarle-Rixtel, Noord-Brabant, 5735 AG, Netherlands
Company number: 95880445
VAT number: NL004453018B13
Phone: +44 7366982361
Email: info@mendale.com
Contact form: Click here
Customer service hours: Monday–Friday, 09:00–17:00 (GMT)
We aim to respond to all inquiries within 24–48 hours.
Thank you for shopping at Mendale.